Unconditional Love Confessions

#unconditionallove confessions

The #UnconditionalLove Campaign captures real pet parents admitting the peculiar behaviors and constant needs they secretly find endearing about their dogs and cats, each confession being rooted in universal truths.

These mockumentary-style confessions were used throughout paid social to solidify Hartz as the brand that champions Unconditional Love between pets and their owners with and without the use of their products.

We captured everything on an iPhone, leaning into the UGC feel - because ads that look like ads aren’t nearly as fun to watch. 😉 And while we initially wanted 8 videos both featuring products and not, we ended up capturing over 50 different videos for Hartz to use in both paid posts and organic social.