Heist! A New Musical played a limited run Off-Broadway at The Players Theatre.
As the show’s art director and one-person design team, my challenge was creating excitement and intrigue around a completely unknown title.

I did this by developing a fun yet familiar “off-Broadway” feel and brand identity, which I executed across social media, the show’s website, and creative marketing initiatives like an installation at the famous Drama Book Shop.

You can read all about it in the Broadway press: BroadwayWorld.com, Playbill.com