FSA Store/Health-E Commerce
Caring Mill Blood Pressure Monitor
FSA Store/Health-E Commerce is the #1 place to buy things with your flexible spending account money (FSA).
When I joined the team, FSA had outgrown its insider-focused messaging and needed to evolve to become more approachable for both its older core audience and growing millennial customer segment. I was brought in to help spearhead the company's enormous rebrand by leading an in-house team with the VP of Branding and Design Director. We spent months creating new logos, site designs, brand voice, taglines, and overhauling the company's marketing, social content, video production, B2B presence and lots more.
Ultimately, we took first prize in Newsweek’s 2020 Best Online Shop. Our HSA guides also took home silver in the Digital Health Awards in 2019. More info here.
CONSUMER EDUCATION
Guide to HSA Spending and Withdraws
Art for Health-E Commerce’s podcast
Developed tools like the HSA 401K Maximizer
Social & digital
Designs and animations for various social campaigns.
Caring Mill
Our in-house brand of products. Have added 40+ SKUs in the past year. Growing exponentially. Packaging concepting and design, brand development.
Caring Mill works with the Children’s Health Fund.
Videos
I put my acting experience to good use and starred in a few videos for the re-brand.
