Harvest Snaps (Calbee)
Art Direction & Design
Calbee owns snack brands including Harvest Snaps and Jagarico
Harvest Snaps was looking for more out-of-the-box ideas to work with influencers and create eye-catching content. Taking advantage of the crunchy sounds of Harvest Snaps, I had the idea of “HSMR” (Harvest Snaps ASMR). For proof-of-concept, I filmed myself “performing” what an ASMR artist would do with the product.
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Jagarico
We launched Jagarico for U.S. audiences starting in Costcos on the west coast. Jagarico is another brand under Calbee’s umbrella of snacks. Their giraffe mascot had always been static, but I animated it for the first time.
Jagaricos are they are super crunchy and munchy and are made from carrots, parsley and potato. Our creative was designed to appeal to mainstream American customers who are a little adventurous and looking for a new, satisfying snack.
