Seize the Night and Day
Senior Art Director
Insomnia impacts both your nights & days
As Senior Art Director at DDB Health, I’ve helped launch a new insomnia treatment brand for Idorsia called “QUVIVIQ.” The scope included digital work on both branded and unbranded sides of the campaign, as well as print pieces for HCPs (Healthcare Providers).
Unbranded campaign highlights
By talking about both nights & days, we’ll finally get the right help that will allow us to seize the night & carpe the diem.
One of the brand giveaways we developed and produced for upcoming conferences.
Website scroll through
Planning animation from logo elements
Convention concept
Convention concept
Branded campaign highlights
On the branded side, we start talking about the drug by name: “QUVIVIQ.” Messaging is for HCPs (Healthcare Providers).
Various HCP facing communications. Print and Digital.
QUVIVIQ Access Support Leave Behind
QUVIVIQ Access Support Leave Behind
Fold out concept
Concepting for a Lenticular print piece/HCP Leave Behind
Concepting for HCP Leave Behind/Mailer
Alert enough during day to read to kid! - Art Directed and supervised animator
The data behind the science - Art Directed and supervised animator
Walking animation sequence - Art Directed and supervised animator
Even while working from home, I put my coffee table to use as a print studio and experimented with different layouts for print pieces, like this takeaway for HCPs.
Hero image