QUVIVIQ/Idorsia
Senior Art Director
Insomnia impacts both your nights & days
As Senior Art Director at DDB Health, I’ve helped launch a new insomnia treatment brand for Idorsia called “QUVIVIQ.” The scope included digital work on both branded and unbranded sides of the campaign, as well as print pieces for HCPs (Healthcare Providers). Below are some of the campaign highlights from the branded side where we start talking about the drug by name.
Various HCP facing communications. Print and Digital.
QUVIVIQ Access Support Leave Behind
QUVIVIQ Access Support Leave Behind
Fold out concept
Concepting for a Lenticular print piece/HCP Leave Behind
Concepting for HCP Leave Behind/Mailer
Alert enough during day to read to kid! - Art Directed and supervised animator
The data behind the science - Art Directed and supervised animator
Walking animation sequence - Art Directed and supervised animator
Even while working from home, I put my coffee table to use as a print studio and experimented with different layouts for print pieces, like this takeaway for HCPs.